The Life of a College Graduate

#beextraordinary

Fri, 14 Jun 2013 01:27:49 -0500

#beextraordinary

Infographic: How To Do Keyword Research For SEO

Tue, 11 Jun 2013 10:00:35 -0500

Infographic: How To Do Keyword Research For SEO

Best 12 Free SEO Tools Everyone Should Know About

Fri, 07 Jun 2013 14:10:38 -0500

Best 12 Free SEO Tools Everyone Should Know About:

80% of visitors find a website through a query on a search engine. 80% of those clicks to are on natural or organic search listings.

A great list of which tools to use for SEO and explanations of when to use them.

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Sun, 26 May 2013 09:55:29 -0500

See on Scoop.it - Marketing & Social Media Trends

Excerpted from article on Content Marketing Institute:
” If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.

Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

1. WebCEO
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.

2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.

3. SheerSEO
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.

4. SEMrush
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.

5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the “SEO SERP Workbench” (Chrome extension) or “Rank Checker” from “SEO Book”.

6. iPhone/Mobile
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.

7. Friends
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.

8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.

Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement…”

Read full original article here:
http://contentmarketinginstitute.com/2013/05/optimize-content-marketing-strategy-keyword-tracking-tips/

See on contentmarketinginstitute.com

B U T L E R you a bulldog? Hell yeah! #butleru #bulldog #alumni...

Sun, 19 May 2013 22:08:15 -0500

B U T L E R you a bulldog? Hell yeah! #butleru #bulldog #alumni #besttimeofmylife

Command 3M: Style

Mon, 13 May 2013 11:55:09 -0500

Command 3M is one of my favorite brands. It’s products made decorating and organizing my dorm room in college so much easier. I think this is a great ad because there is so much a person can do with Command products. Plus, it has given me some great interior decorating ideas.

“Command 3M: Style” http://www.ibelieveinadv.com/2013/05/command-3m-style/

Psych’s Marketing MagicFor those of you who don’t know the...

Mon, 06 May 2013 18:28:13 -0500

Psych’s Marketing Magic

For those of you who don’t know the TV show Psych, you are missing out on many levels. It is one of…

View Post

krzysiekbukowski: Jak rozwijał się PR | Evolution of PR

Thu, 25 Apr 2013 08:18:51 -0500

krzysiekbukowski:

Jak rozwijał się PR | Evolution of PR

64 Pinterest Marketing Tips and Tactics – InfographicRead more...

Thu, 18 Apr 2013 11:55:42 -0500

64 Pinterest Marketing Tips and Tactics – Infographic
Read more at http://www.jeffbullas.com/2012/05/08/64-pinterest-marketing-tips-and-tactics-infographic/#oUZ3somVQxk6AkMP.99

10 Tools and Resources for Creating Quality Infographics and Presentations

Wed, 17 Apr 2013 10:16:16 -0500

See on Scoop.it - Marketing & Social Media Trends

Mollye Peters’s insight:

To add to this list, a friend of my recommended a presentation creator called Prezi (http://prezi.com). It’s a great alternative to PowerPoint and you can access it through the internet.

See on business2community.com

Got my ‘85 Bears Super Bowl Shuffle vinyl signed by Mike...

Sun, 14 Apr 2013 18:52:15 -0500

Got my ‘85 Bears Super Bowl Shuffle vinyl signed by Mike Tomzcak at the Rush game today! Such a nice guy! #beardown

Working my first Chicago Rush home game in the tunnel!...

Sun, 24 Mar 2013 23:25:31 -0500

Working my first Chicago Rush home game in the tunnel! Definitely an exciting place to be during the game.

nationalpostsports: How to pick a team to follow during March...

Fri, 22 Mar 2013 10:00:11 -0500

nationalpostsports:

How to pick a team to follow during March Madness
If you are looking for in-depth analysis to help you fill out an NCAA Basketball Tournament bracket, this is not the place for you. But if you are looking for random reasons to get behind a school in the 64-team field, you can find them right here! One per team. Let’s be honest, these will be about as useful to you as most of the expert analysis you’ll find. It’s a crapshoot, yes?

For example, if you like dogs, you should get behind Butler because LOOK AT THIS FACE. (Photo: Ronald Martinez/Getty Images)

Being a Butler alum, I think Butler does a fantastic job with...

Thu, 21 Mar 2013 11:23:06 -0500

Being a Butler alum, I think Butler does a fantastic job with social media. The entire university from admissions to the athletic department to our adorable mascots Blue II(retired) and Tripp, are all consistently providing interesting content to fans and staying true to the Butler Way. I always look forward to content Butler shares on social media and March Madness is going to make it even better!