#beextraordinary

Infographic: How To Do Keyword Research For SEO

80% of visitors find a website through a query on a search engine. 80% of those clicks to are on natural or organic search listings.

A great list of which tools to use for SEO and explanations of when to use them.

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Excerpted from article on Content Marketing Institute:
” If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.

Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

1. WebCEO
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.

2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.

3. SheerSEO
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.

4. SEMrush
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
 
5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the “SEO SERP Workbench” (Chrome extension) or “Rank Checker” from “SEO Book”.

6. iPhone/Mobile
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.

7. Friends
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.

8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.


Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement…”

Read full original article here:
http://contentmarketinginstitute.com/2013/05/optimize-content-marketing-strategy-keyword-tracking-tips/

B U T L E R you a bulldog? Hell yeah! #butleru #bulldog #alumni #besttimeofmylife

Command 3M is one of my favorite brands. It’s products made decorating and organizing my dorm room in college so much easier. I think this is a great ad because there is so much a person can do with Command products. Plus, it has given me some great interior decorating ideas.

“Command 3M: Style” http://www.ibelieveinadv.com/2013/05/command-3m-style/

Psych’s Marketing Magic

For those of you who don’t know the TV show Psych, you are missing out on many levels. It is one of…

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krzysiekbukowski:

Jak rozwijał się PR | Evolution of PR

64 Pinterest Marketing Tips and Tactics – Infographic
Read more at http://www.jeffbullas.com/2012/05/08/64-pinterest-marketing-tips-and-tactics-infographic/#oUZ3somVQxk6AkMP.99 

See on Scoop.it - Marketing & Social Media Trends