See on Scoop.it - Marketing & Social Media Trends
Excerpted from article on Content Marketing Institute:
” If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.
Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.
2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the “SEO SERP Workbench” (Chrome extension) or “Rank Checker” from “SEO Book”.
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.
8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.
Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement…”
See on contentmarketinginstitute.com
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